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Portfolio - Business Writing

Teresa Cheong, Freelance Copywriter & Business Writer

Effective Business Writing Is Clear Plain English

The foundation of effective business writing is clear thinking and clear, plain English. Be it a product or marketing brochure, an article for a magazine, or a manual, information has to be conveyed in a manner that is easily understood. As a professional freelance writer whose career started with writing concise news articles, writing clear, plain English is definitely, my cup of tea.

Sample Business Writing - Product Brochure

Brochure writing is a skill. An effective brochure is more than a striking logo or glossy packaging. It should communicate information in clear, plain English that is both persuasive and informative.

Headline: Feel the Deeply Relaxing, Healing power of water in Trio 33 Hydro-Fit Without Getting Wet

Product Brochure Writing Sample: We all know how a deeply relaxing and refreshing deep tissue full body massage can do to melt away the aches, pain and stress. Now, imagine enjoying a full body massage without getting out of your clothes or ever getting wet. No hassle. No  rush. Amount of time needed? Just 10 minutes every day. This is what Trio33 Hydro-Fit offers to anyone who wants to relax but is too busy to relax.

Sample Business Writing - Product Brochure

Headline: Regenerate and Energize Your Cells With Trio33 Bio-Fit in 10 minutes

Product Brochure Writing Sample: Our human body is made up of billions of cells, and research has shown that both health and disease start at the most basic biological level – the human cell.

When toxins accumulate or when energy levels or qi as it is known in Traditional Chinese Medicine - get depleted in the cell, we feel tired, we fall sick, and we suffer aches and pains. Many things can cause cellular stress: pollution, poor nutrition, long working hours, lack of exercise, lack of sleep, bacterial or viral attacks.

If you have tried almost everything to boost your energy levels or clear chronic fatigue, aches and pains from your life, but still don’t see any positive results, it is likely you are not addressing the root of the problem.

Trio33 Bio-Fit is designed to help you restore health at its root by improving optimal cellular health in the shortest time possible. Bio-Fit works because it stimulates the body's own bio-electrical or electromagnetic fields to self-rejuvenate in 10 to 13 minutes.

As a professional freelance writer, my job is to make simple, complex product ideas and technical jargon. I he client - a health and wellness marketing company - was extremely pleased with the three brochures which I wrote. They said the brochures were "very clear and very well-written." Click on the images to read the full product brochures.

Sample Business Writing - Annual Report

You need an organised mind, a creative flair, and effective interviewing skills to write an annual report. Clear business writing skill is a must. My previous training in financial management and previous experience as a journalist is a definite bonus. Here is a sample annual report I wrote for a non-profit organisation.