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Portfolio - Website Copywriting

Make Your Website Content Stand Out

strategic web content writer singapore

For your website to stand out from the crowd of competitors, you need quality website content that not only captures your key messages, but also, grabs the attention of your potential clients.

 


What is great weby copy? Great web copy is concise, yet persuasive and purposeful.

Writing quality website content is a challenge which I relish as a professional Singapore freelance copywriter and web content writer.

I have worked with businesses of all sizes, including large companies, SMEs, startups and non-profit organisations, providing them with professional website copywriting services for over 15 years. See web copywriting samples.


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What clients say about me as a web content writer

Teresa Cheong is a web content writer with:

Let my clients tell you why they like my writing work

See website copywriting samples below

I have created high quality website content for many company websites. If you like my copywriting style and would like me to work on a writing project, drop me an email.

Click on the links below to view samples of website copywriting written for different industries.



Information Technology (IT)

Technology company website

SAP Consultancy company website

Environmental Services / Alternative Energy

Construction, Manufacturing and Shipping

Manufacturing company website

Construction company website

Shipping company

Early childhood education

Physiotherapy services

Health & Wellness company website

Learning Consultancy website

Food website

Insurance company website

Accounting firm website

Interior design firm website

 

Website copywriting - Global Technology Company

Web writing technology website

Client: Buffalo Technology (Europe, Middle East and Africa)

Project: Website content writing and copy editing

Buffalo Technology is a global leader in wireless, storage, and multimedia products. I was hired by their web design company as the Singapore freelance copywriter to rewrite the web content for their European site.

The brief: to make the website easier-to-read and consumer-friendly.

The website writing project involved massive copy editing and copy rewriting of over 150 web pages of text.

I adopted a clear web copywriting style to simplify the technical jargons and reorganise the content, highlighting consumer benefits first. Result? A customer-friendly website.

Web copywriting sample 1 | Web copywriting sample 2 |
Web copywriting sample 3

Looking for a good web content writer? Contact me for a free quote.



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Website copywriting - SAP Consultancy Company

Website copywriting for SAP consultancy company

 

Client: Wilmar Consultancy Services (SAP consultancy)

Project: Website copywriting

Simplifying technically complex subject matter using plain English is an art. Wilmar Consultancy Services - a leading SAP consultancy company in Indonesia which is owned by Wilmar International, Asia's dominant agribusiness group, hired me as the web content writer/web copywriter to create new yet compelling and easy-to-understand content for the rebranding of their old website. The web content must be customised to meet the needs of the target market.

Web writing sample 1 | Web writing sample 2 | Web writing sample 3

 

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environmental serviices company website

 

Client: ResourceCo Asia

Project: Web copywriting

ResourceCo Asia is the market leader in alternative fuel development for the cement industries in Malaysia and Asia. Their business: recycling of non-recyclable waste as alternative fuel to reduce the cement industry's reliance on fossil fuels. The challenge in writing a complex and technical website - how to make the content comprehensible for a general audience.

Client was focused on hiring an experienced web content writer with a knack of writing in plain English. I adopted a clear copywriting that was message-driven, benefits-focused, and written with the target audience in mind. This is supported by a clear call for action on every web page.

Web copywriting sample 1 | Web copywriiting sample 2

Planning to revamp your website? Contact me for a free quote.

 

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Website copywriting - Early Childhood Music Education

web writing sample for music education website

Client: Music Factory

Project: Web copywriting, website revamp

The Music Factory is the market leader in early childhood music education in Singapore. They decided on a partial revamp of the website and hired me as the Singapore freelance copywriter to rewrite the home, about us and music program pages.

Web copywriting sample 1 | Web copywriting sample 2

Planning to revamp your website ? Contact me for a free quote.

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Website copywriting-Physiotherapy and Pilates Centre

web copywriting sample physiotherapy centre


Client: Core Fitness Physiotherapy and Pilates Centre

Project: Website copywriting, new web content for business launch

Core Fitness - a startup health and fitness company - needed a professional freelance copywriter to create a brand new website. The brief was to convey its core messages and services in clear, simple language.

Website copywriting sample 1 | Website copywriting sample 2

 

Need a professional web content writer? Contact me for a free quote.

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Web copywriting - Singapore Food Website

food website writing sample

Client: Kway Guan Huat

Project: Website copywriting and web design

Kway Guan Huat Original Joo Chiat Popiah is one of Singapore's favourite food haunts. It is arguably, the largest and oldest handmade popiah (spring roll) skin maker. This popular heritage hawker stall has a strong following among foodies in Singapore. But it never had a web presence. The family owners of this famous popiah kingmaker hired me as the web content writer to create a website that captures their history and uniqueness. Within a few days of launch, the website has been crawled by Google and Yahoo.

Web copywriting sample 1 | Web copywriting sample 2



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Website copywriting - Acoustic Solutions Company

web copywriting sample

Client: dB Acoustics Pte Ltd

Project: Website copywriting, create new website content

dB Acoustics Pte Ltd is Singapore's leading supplier of some of the world's best noise control and soundproofing products. Iconic buildings such as the Arts and Sciences Musuem and DBS headquarters at Marina Bay Financial Centre were acoustically treated by dB Acoustics. My challenge as the web content writer was to make tons of complex technical information easy-to-understand through simple and clear web copywriting.

Website copywriting sample 1 | Website copywriting sample 2


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SEO copywriting - General Insurance Company

web content writing for general insurance company


Client: Premier GIS Pte Ltd - general insurance company

Project: SEO copywriting, create new website content

Premier GIS is a homegrown general insurance company based in Singapore. I was hired as the SEO copywriter to produce website content that is engaging, yet clear and easy-to-understand. Websites often miss the mark when there is no clear focus. I used both journalistic and web writing styles to write web content that was clearly customer-focused and benefits-biased. Client was exceptionally pleased with the quality of the web content writing.

Website copywriting sample 1 | Website copywriting sample 2

 

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SEO copywriting - Learning Consultancy Company

web copywriting for singapore training company

Client: Kydon Holdings Singapore

Project: SEO copywriting, revamp of old website

Kydon Holdings Singapore is a leading provider of learning technologies and technology-enhanced learning solutions in Singapore and Asia. The brief was to free the old website from technical jargon and corporate speak.

I used a clear website copywriting style and reorganised the navigational flow of the web content so that it is now easier to understand.

Web content writing sample 1 | Web content writing sample 2


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Website copywriting - Boutique Accounting Firm

web writing sample for accounting firm

Client: NSC Management Services

Project: Website copywriting

The brief was to convey clearly the services of this medium-seized accounting firm to a general audience. They needed a web content writer who could write in plain English and simplify the accounting jargon to highlight their services.

Web content writing sample 1 | Web content writing sample 2


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Web copywriting - Health Supplements Website

web writing sample for health supplements website

Client: Abeille d'Or - Health supplements company

Project: Web copywriting, website revamp

Client hired me as the web content writer for the revamp of the website. Selected portions of the website, specifically, the home and product pages were rewritten.

Web copywriting sample



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Web copywriting - Interior Design Firm Website

web copywriting for interior design firm

Client: Interior design firm

Project: Web copywriting

Sometimes, clients prefer to hire a professional freelance copywriter to write the content for selected pages only. The challenge for the web content writer was to ensure that there is a consistent web writing style to unite the entire website.

Web copywriting sample

 

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Web copywriting - Shipping Company Website

website copywriting for shipping

 

Client: SK Line Pte Ltd - Singapore-based shipping company

Project: Web copywriting, new website content

SK Line is a Singapore-based ship owner and operator, specialising in the transportation of crude palm oil in Asia. The brief was to transform technical shipping information into benefits-focused, clear writing. Client was pleased with the clear web content.

Web copywriting sample 1 | Web copywriting sample 2


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Web copywriting - Construction Company Website


web copywriting for construction company

 

Client: Building Contractor & Roofing Specialist Company

Project: Web copywriting

Clear web copywriting is the best way to describe technical products and services for a general audience. This client is a homegrown building contractor in Singapore specialising in metal roofing systems and drywall partitions.Client was pleased with the clear web content.

Website copywriting sample 1 | Website copywriting sample 2



Need professional website copywriting services?

Let us help you stand out from the competition

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Teresa Cheong, Professional Web Content Writer and Reliable Singapore freelance copywriter for all your writing needs