Writing Services

Contact Us


Sharpen your business competitive edge with strategic writing services from LifeBridges Communications
Email Enquiry



Personal Essays


Get the Message Out With Smart Advertorials

Good advertorial copywriting
is a skill. A good advertorial copywriter knows how to get your message out clearly to your target audience.

And a good advertorial copywriter is able to maintain the delicate balance between assertive selling and purely informing the reader about the product or service. The mark of a well-written advertorial: one which states the benefits of your product or service clearly and persuasively but without the aggression of a hard sell.

As an experienced Singapore copywriter, I can help you get your message out by writing smart advertorials that read like just any news article.


Advertorial Writing Samples

writing advertorial

Client: Morris Allen English

Project: Advertorial Copywriting for publication in newspapers

Morris Allen English is an established English enrichment learning centre in Singapore. Client has requested copywriting for an advertorial to be published in a local newspaper in Singapore. Advertorials are ads that look and read like news stories. They can generate very good response if they are well-written with product or service benefits clearly articulated without appearing to be "hard sell".

Client's response to the finished advertorial: "...very well-written, exactly the type of advertorial we are looking for."


Effective advertorials get your message out without any hard sell. Find out more from experienced advertorial copywriter.


Business Writing | Tender Writing | Web Writing | Return to Home

Teresa Cheong, Singapore Copywriter, Business Writer and freelance copywriter for all your writing needs